Image by Morning Brew


BLACK MEN VOTE is executing a strategy to increase turnout of black men voters for Biden/Harris 2020 at a % higher than 2016 in the battleground states of Michigan, Pennsylvania, Florida, Georgia and North Carolina in order to counter the Trump campaign’s effort to decrease the African-American male vote.


In 2016, fewer Black voters showed up for Hillary Clinton than had cast ballots for Barack Obama four years earlier in key states which helped Trump win. “Many Blacks didn’t go out to vote for Hillary because they liked me,” Trump said. “That was almost as good as getting the vote, you know, and it was great.” 


“That Trump is viewed more positively by Black men than Black women is something that has been captured in polling and which the campaign clearly sees as an opportunity. In both presentation and content, the convention tried to reinforce that the party and its president were welcoming to Black men.” Washington Post - 8/28/20202


Using Digital social media, tv/cable, print, radio, direct mail and personal contacts (as covid allows) will target African-American male voters in all universes.


The first Video Ad has been focus group tested, receiving high favorable ratings. The theme is “KINGS SUPPURT OR QUEENS”. The Ad will be released on September 28, 2020. Four other video ads are in production.